Determine your goals: Goals can be anything from “build an e-mail list” to “get more people to attend events”; it depends on your goals and how you use social media and your website to interact with your audience. Here are a few suggestions of behaviours to measure, based on a few common social media goals: After you’ve listed the metrics you want to focus on, now you need to find tools that actually capture these metrics, and then start measuring. Respect copyright laws. The next step is to match your goals to actual metrics and behaviours you can measure. Social media can serve a variety of purposes, from broadcasting news and information, to answering questions and engaging with a community. This policy is intended to minimise the risks of social media which can impact on the wellbeing of students and staff and the reputation of the University, so that students and staff can enjoy the benefits of social networking whilst understanding the standards of conduct expected by the University. University researchers have started over 60 companies since 2005 which is more than any other UK University. A clear front runner was an animation based around how large a million was illustrated with facts gathered about the University; its collections, its outreach work, its research and student satisfaction rates. Always give credit and link to your sources. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide Engage, respond, talk to people, help them, have conversations. Learn more. 2.2 Staff contributing to corporate accounts 2.2.1 Setting up a new social media account There are over 250 live corporate social media accounts for the University of Liverpool. Are people moving through social media to your external site and what do they do once they’re on your site? Some of the best social campaigns are fully integrated both online and offline, engage with a targeted audience and prove a measurable return on investment. Oxford Political Theory Network. Please note, should the university or your department institute policy regarding social media use, that policy would effectively supersede these guidance notes 2. Don't rely solely on automation. Whether you are preparing your manuscript for submission, are wondering what to do once your manuscript has been accepted, or are trying to find out how to best promote your article, we have general resources to help you along the way. This work includes analysis of how tools like social media bots are used to manipulate public opinion by amplifying or repressing political content, disinformation, hate speech, and junk news. In some cases, social media channels themselves provide some form of analytics, in some cases you will need to use third party tools, and in some cases you can build your own using APIs. Set a budget/schedule for needed resources: You can't do it all; define your resources in terms of money, time and personnel, then put those resources to work. Stay consistent. As social media’s place in our communications strategies grows, it is important that we are able to measure the impact of what we do online. A storyboard was quickly created, reviewed, improved upon and signed off, and then Tom Wilkinson, at the time our sole filmmaker, got to work to produce the short film. Use apps that will streamline your social media sharing. The institute is a centre of excellence for research on a variety of social policy topics. What do you hope to gain out of it? Identify your target audience: Don't get lost in the details here; use the demographic research you've already done, or just answer each question as quickly as you can from what you already know or with a minimal amount of research. Took place on 26 February and 7 March 2013. When getting started with social media measurement you should aim to address these questions: The two types of social media measurement are: Ongoing Analytics – Ongoing monitoring that tracks activity over time. What are you trying to accomplish? Medical Science Social Media Guidelines - guidance for Medical Sciences Division’s staff and students who use or are planning to use social media to communicate professionally. Apply, wait and test/tweak: Set a time limit (several months, at the least) and stick to your strategy for that amount of time before you start messing with it. Are you meeting your company’s goals with social media? The potential impact of social media and screen time on young people has fuelled much debate, with some studies and surveys suggesting it could be taking a toll on children’s mental health. Start with a focused approach. What can you provide via social media that will help/interest/entertain your target audience? The following guidance is designed to support the effective management of social media within the workplace. The Oxford region is one of the most innovative in the UK, with new enterprises continuing to join a growing band of spinouts, startups and entrepreneurs. View all Projects. She is currently leading a large ERC project on the Politics and Practice of Social Media in Conflict.. Use your initial findings to set a baseline or benchmark for future measurement, and share these early figures with your important stakeholders. ), What counts as a successful conversion? Instead, choose one or two platforms, a primary message, and a primary means of communication. Most platforms will also give you access to their own analytics dashboards as well. These are some things to consider whether you are starting a new social media presence or maintaining an old one: Who are you talking to? social media definition: 1. websites and computer programs that allow people to communicate and share information on the…. Meaning, pronunciation, picture, example sentences, grammar, usage notes, synonyms and more. Once your brand tracking is set up, you can just let it run and check in regularly to see how everything is going. *The speaker in this video is a competitive debater, and therefore the views expressed may not necessarily represent his or her beliefs. What’s your voice? The final step is to carefully review your measurement program. Over 1,800 entriesThis fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. Think of them as a means to an end rather than the most important part: telling a great story in a way that helps you connect with people is more important than the tools themselves. Use a simple strategy like the one you've just created to use social media effectively and still do the rest of your work. For many, digital marketing activity has crept up on us and suddenly we’re expected to engage with our prospective students through the scary world of social media. What are you trying to accomplish or gain through these social channels? - Attached to this page is the current version of the Christ Church Social Media Policy. Replies or comments? Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve. Remember social media are interactive channels of communication; any account you set up will need to be monitored regularly. For the purposes of this policy, social media is defined as any online interactive communication tool which encourages participation and exchanges. Nicole Stremlau is Head of the Programme in Comparative Media Law and Policy at the Centre for Socio-Legal Studies and Research Professor in the Humanities at the University of Johannesburg. 6. Social media best practice (24.01.17).pdf. Before you jump into measuring every single tweet, photo and Facebook comment posted about your brand, first think about your goals with social media. The Programme in Comparative Media Law and Policy at the Oxford Centre for Socio-Legal Studies is a research and policy programme that brings together scholars, policy makers and practitioners to study contemporary issues in global media law and policy.We have a particular interest in understanding media and governance in transitioning and fragile states Head of Digital Communications, Suzi Ardley, discussed common metrics used in digital communications and showed how these can be used to assist in evaluating your communications activities. Social media Insights: Strategy and Measurement. 7. Liz McCarthy, Communications and Social Media Officer from the Bodleian Libraries, will deliver this workshop. How far is your message spreading? You are here: Home > Social Media Printer-friendly view | Share this Keep updated by signing up to our blog and following us on Twitter, Facebook, Pinterest, and YouTube for the latest news, free resources and more . If you’re not sure which tools to use for which channels, ask around or do a quick Google search and you’ll find many options. Was anything superfluous or unnecessary? The Started in Oxford campaign was run over a two week period and received over 5 million impressions. 1. Are you missing anything? However, each digital communication channel you choose to employ will have a different set of readers and a very different focus; therefore, in each instance, the tone of voice and personality utilised must be adapted accordingly. Is your content having the impact you want? We brewed some coffee and started discussing and writing down our ideas. employee releases such information through social media, the University’s Public Interest Disclosure Policy will be initiated before any further action is taken. Jessica Turner, Social and Content Officer, spoke at the 2017 UAS Conference on how to develop measurable social media objectives and strategic goals, offering advice about best practice and dispelling social media myths. Click the document to the right to view a downloadable copy. Who is participating and what kind of impact do they have? Networks, Centres and Programmes. Jessica Turner, Social and Content Officer, discussed the five things that you need to remember when starting a new social media presence or maintaining an old one. 3. follower converting to event attendee). Be helpful. An hour later, after numerous refreshes of our page, it clicked over into 7 figures and we published the message. Family Policy, Gender and Demographic Change; Education, Social Policies and Inequalities; The Politics of Social Policy Reform; Poverty, Welfare and Social Exclusion; Inequality and Prosperity; All Research Projects. Who's in charge of coming up with stuff to say? How do you interpret the numbers once you have them? In early 2013 we realised that if our Facebook channel continued to increase steadily then within the month we would be the first UK University to reach one million 'likes'. How much time, money, talent and energy can you dedicate to social media? You’ve probably also considered the audience you want to reach and the tools they’re using. How can you communicate your unique selling point and most effectively appeal to your audience? Completed Research Projects; Barnett Papers in Social Research; Study. Social media accounts are “always in beta” and constantly evolving. Clicks? The work of social scientists is needed more urgently than ever. The best way to express your thoughts or opinions may involve few words. Oxford University Press (OUP) is committed to disseminating scholarship and furthering education around the world. Primary Follow our blog. Tel: +44 (0)1865 276150, General enquiries, email: porters@chch.ox.ac.uk, Christ Church registered charity number: 1143423, Degree Days and Graduating for Current Students, Information for new students and student arrivals, Winckelmann and Curiosity in the 18th-Century Gentleman's Library, Beazley and Christ Church: 250 Years of Scholarship on Greek Vases, Printmakers and Publishing in the 18th Century, Part 1: A penny plain, twopence coloured 1811-1830, Part 2: The Theatre Royal, Drawing Room 1830-1850, Part 3: It's a matter of history, like 1850-1900, Part 4: The poor stage is but the show-glass to a toy-shop, Annual Report of the Equality and Diversity Committee, Freedom of Information Act Publishing Scheme, Global A strategy is simple and actionable; it tells you what to do, how to do it, and when to do it for maximum results, as best fits your department or college. The tone of voice in your digital communication needs to fit in with university branding and the values you want to convey to your readers. And which channels are most relevant to those goals? Include benchmarks or other contextual information so that your stakeholders can quickly understand what all the figures mean, Consider including visualizations of your data; graphs can help communicate your results quickly and clearly to your audience. The University recognises the capabilities, benefits and opportunities from the use of social media tools within the organisation. Centre for International Studies. How can you approach social media with a solution to their problems and to add value to their experience? Current examples include Twitter, Facebook, YouTube, Skype, Instagram, Pinterest, Yammer and LinkedIn but the policy also includes the use of external internet messageboards and chat rooms. You will want to make sure that you have an up to date social media strategy. You’ve probably already started interacting on social media sites, depending on the type of information and the format of the content you’re sharing. Oxford researchers have started 11 new companies in 2016 alone! Set aside some time and work through these seven steps, and you'll have your own social media strategy. Guidance on the reasonable and appropriate use of Social Media … If your goal is to increase your brand’s share of voice, then track your volume relative to your closest competitors. Browse a directory of social media accounts from around Harvard University. This is a good time to consider your schedule for regular reporting. Social Media Impact (28.03.2017).pdf. A multidisciplinary research and teaching department of the University of Oxford, dedicated to the social science of the Internet Follow the etiquette of social media (be polite; respond to people; don't spam; give credit).